How to market a medical product?

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How to Market Health Care Products | eHow

Resources. Fundamentals of marketing; marketing strategies; You May Also Like. How to Market Home Health Care Services. Home health care is a highly competitive field ...

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Tents: How to take a new product to market?

I have the option to purchase a company who has developed a new and unique tent. The tent can hold 2-3 people comfortably and is rather different from the normal camping tent. I can't get too specific beacause I'm stil in the due diligence phase of negotiations...

Answer:

<Tents ? taking a new product to market. 1. Best way to market. Case study - Paha Que Wilderness...

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trayduh-ga at Google Answers Mark as irrelevant Undo

How much of Market and Customer risks fall under the responsibility of the Product Manager?

Ash Maurya, through his book "Running Lean," states that there are three risks in a startup: Product (getting the product right), Customer (building a path to customers), and Market (building a viable business). In an organization with a Product...

Answer:

I would suggest the answer really depends on you and how ambitious you are.   The more you take on ...

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Patrina Mack at Quora Mark as irrelevant Undo

How many paying users equal product market fit for a niche SaaS product (market size of 60k users total)?

I've built a little SaaS product for a niche market that is starting to gain paying customers. Paid user churn is about 50% as I iron out issues, tweak features, etc. At what point in terms of paying users do you know you've got product-market-fit and...

Answer:

I think balancing cashflows and maintaining recurring users are as important. Technically one user ...

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Mervyn Teo at Quora Mark as irrelevant Undo

How do you best evaluate product-market fit when you are effectively creating the new market?

When your product is an innovation such that no current market exists for it, and you have to create the market, how do you effectively prove early product/market fit to satisfy investors and your own intellectual curiosity?

Answer:

When you are innovating into a new market, I think it is important to clarify the market landscape for...

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Ryan Smith at Quora Mark as irrelevant Undo

You got an awesome product. How do you market it?

How do you market your online product?

Answer:

Nowadays, awesome concepts are found as soon as they appear online. It's called inbound marketing and...

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Edwin Vlems at Quora Mark as irrelevant Undo

How do you create a basis for advertising expenditure for a new product in a new market for a new company?

we are trying to figure out how much money we need, or need to aquire to launch our new product to market. How do you determine this? We don't know if we need only $10k, 25k, 100k, 250k, 1mill, more? We just met with some ad agencies trying to determine...

Answer:

Is that $200k per unit? I should hope not, but a per-unit price might be a good measuring-stick. Horse...

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Brad at Yahoo! Answers Mark as irrelevant Undo

How do I identify the target market or niche market of a product?

I'm new to market research. Is there any way or resource to find out the marketing strategy of a product? Specifically, I'm looking to identify the target market of SaaS products like Evernote, Springpad, Asana, Trello, Yammer, etc. For some products...

Answer:

There are specific strategies most companies employ to identify niche markets - much of it is theory...

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Super Gold at Quora Mark as irrelevant Undo

How would you market a product to SEOs and internet marketers?

Let's say that you've built a product, where your customers would be SEOs and internet marketers. Your product has competition. However, your product is superior to that of competitors, both in price in quality. So if you can get your product in front...

Answer:

Go to local events for SEOs and internet marketers. I can pretty much guarantee there are some out there...

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Ian Lurie at Quora Mark as irrelevant Undo

How long does product/market fit last once you have "reached" it?

In other words, couldn't your startup/etc. "lose" product/market fit over time? It may fit based on metrics today, but a year later, your market has changed enough to the point where "fit" is no longer there. How would you measure...

Answer:

There's no one answer to this. Yes, you can have product-market fit and lose it. Ben Horowitz discusses...

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Jason Crawford at Quora Mark as irrelevant Undo

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