What Is Web Media Online Advertising?

Do you know of anywhere I could get some information on periodical advertising verses web advertising? Our company is in mountain land and ranch property sales, and we spend a fair amount on print and are investigating the benefits and potential of using...

I have found a lot of rich media ad vendors for mobile like Medialets, Celtra and Sprout. But there are hardly any for normal web. Do you happen to know any?

I am a Marketing student passionate about media. I'd like to write a thesis linking web and media but I am hesitating between several issues. I'd love to hear your feedbacks or ideas on potential interesting aspects of the web and media to look at in...

Situation: I am creating a new web startup in Europe. I have investors helping me so I have some advertising dollars at my disposal. I would like to know how I can find the ideal mediamix for my budget for this year and the next. Which media channel...

Advertising is all over the web, but most of it is repurposed from existing media - search ads are direct marketing, banners & c. are print ads, video rolls are like TV, sponsorship is sponsorship. Does this medium eventually create something different...

With the recent news on News Corp and Murdoch breaking in the UK and the US, perhaps it is time we had a look at cross-media laws in Australia. Murdoch fought for Australia to change its policies on cross-media ownership, and was able to do so finally...

I’m looking for examples of web sites that generate fairly polished pdfs when a visitor wants to print out a page of the site. Does such a thing exist? We produce a media kit every year, a catalog of advertising and promotional opportunities...

Challenging new research from ForeSee Results suggests social media interactions are a primary influence for just three percent of visitors to e-retail websites. (Their data relates only to the UK)  Interestingly, the findings indicated that more traditional...

Content manager? Social media consultant? Help me find this job title, so I can (most efficiently) learn more about this job. You own a small business. You have a website, but you know it probably sucks. Social media, forget about it--you're way too...