What are some of the best books on guerrilla marketing?

Let’s learn what are some of the best books on guerrilla marketing. The most accurate or helpful solution is served by Quora.

There are ten answers to this question.

Best solution

What are some good books on guerrilla marketing?

Answer:

I'd start here: 1. "On Writing Well" William Zinser (because all marketing involves writing...

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Other solutions

What part of guerrilla warfare did guerrilla marketing stem from?

Answer:

Hi it is not the part but the whole concept. yes in terms of warfare it was about hide, quick attack...

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What is Guerrilla Marketing?

I am doing a fashion merchandising internship at a consignment botique store and the co-owner wants me to have a firm idea on what Guerrilla Marketing is! what is Guerrilla Marketing?

Answer:

any of a number of unconventional methods of marketing with minimal resources for maximum results; any...

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Recommendations for marketing books.

What marketing books have you found effective? I'm specifically looking for senior-level strategy books, more specifically in high-tech, but open to general product marketing as well. I'm thinking of things like Davidow's Marketing High Technology or...

Answer:

I like Doug Hall's Jump Start Your Business Brain. The second printing is sold out at Amazon, the third...

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What sites can I go to find the audio versions of Direct Response Marketing books?

What sites can I go to find the audio versions of Direct Response Marketing books? I am trying to improve my marketing skills and since I learn better by listening instead of reading I am looking for a site that has audio versions of most Direct Response...

Answer:

Let me vastly expand your library of options right now. The Kindle and Kindle for PC has an accessibility...

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What products is guerrilla marketing most effective on ?

Im trying to create a marketing campagin for a new expresso company and trying to introduce expresso to a new demographic, and I was wondering if guerrilla marketing would be the most ...show more

Answer:

The success of your campaign largely depends on your marketing approach. How you decide to creatively...

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Favorite Marketing Books Ever

Your favorite marketing books of all time, please. Just two requirements: One, no textbooks or "principles of marketing" books. Two, only books with actionable ideas, preferably with guidelines, even, to implement whatever strategy the author...

Answer:

The Big Idea, Robert Jones. Amazon link. If you are able to influence the culture of your organisation...

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What are the best books on digital marketing/strategy or marketing in general?

I am a student that has a couple of social media/digital marketing internships under her belt and I am now on my own, developing strategies for other businesses. I want to increase my knowledge in the area of digital marketing so I can better serve my...

Answer:

I agree with this in the sense that some books have these great over arching statements and themes,...

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Is the "Garden Gnome" a guerrilla marketing campaign?

Faux homemade posters asking "Where is my Garden Gnome" (with the URL of this site) have been popping all over my neighborhood in nyc. On the poster (visible here, pdf) is a toll free number with a funny "homespun" message. This definitely...

Answer:

Yes, it is a guerilla marketing campaign. But I don't think I'm allowed to say anything about it, as...

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Online Guerrilla Marketing and indie bands?

can anyone give me a creative guerrilla marketing method that an indie band can use?

Answer:

wild postings, chalk sidewalks or manhole covers, bar or restaurant napkins, stirrers, glasses, street...

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