What is DAGMAR on Advertising?

Advertising clearly increases demand for many products.  It seems like two different motives for advertising, one being competition, and the other being market penetration.  I think many more advertising dollars are spent on the latter basis than on...

Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a...

Every year we hear next year will be the year mobile display advertising will take off. Mobile advertising is again predicted to take off next year and yet each year this prediction is made it doesn't happen. The question is more specifically about mobile...

Which of the following statements about expenditures on advertising is true? a) When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. b) When a firm spends a large amount of money on advertising...

I am in the process of founding a business that will offer consumers a health e-newsletter. I believe that I can build up the circulation of this newsletter to a substantial size?perhaps several hundred thousand or more. Consumers will not pay for this...

I have this idea to launch an advertising agency that specializes in a  certain kind of advertising (for example to advertise in elevators - this is not my real placement).  My problem is that my 'elevators' have very low foot traffic, about 10 people...

We've recently had contact from several folk wanting to advertise with us, which we have turned down. See this question: Is the 'sponsored post' approach a sensible advertising model for a blog? What are the potential pitfalls? The site is one that covers...