What is a marketing channel?

Let's take a "basic" case where I'm advertising on AdWords, and I have a situation like a SaaS product where a tracking pixel won't give me a good LTV picture for a given marketing channel.  Pretty much every marketer I've talked to uses Excel...

Any company that wants to do business needs a strong infrastructure to manage customers and keep track of all sales & marketing activity. However, often companies aren't setup to track true cost per acquisition by channel because they cannot integrate...

Beyond web analytics, what software, services or tools are being used by multi-channel marketers to track events across all touchpoints both offline and online?

My micro-budget horror feature, Wake the Witch, had a VOD deal last summer, now I'd like to see if I could get it on late night Showtime or Chiller TV.  The VOD deal paid per viewing, would a regular time slot pay a lump sum?  Would a schedule on a cable...

Lately we saw a distinctive trend in online marketing. Email Marketing and PPC spending dropped while mobile and social considerably increased. Please share your experience and opinions on the best channels today.

True cross-channel marketing -> Identify a user across channels such as Email, Search, Social Media, Mobile etc. and touch them on these channels through a cohesive marketing strategy

I have often discussed SEO as free or organic traffic however there is usually a cost involved, whether auditing, developing content or link building (we've all done it in the past, not now of course...) - would you class this as a paid marketing channel...

You have channel partners, do you take advantage of these partnerships in your social media marketing efforts? Channel partners can be an excellent source for content referrals, influential followers, leads, and more. Any experiences leveraging these...