What is an impression on Facebook advertising?

Let’s learn what is an impression on Facebook advertising. The most accurate or helpful solution is served by Quora.

There are ten answers to this question.

Best solution

Answer:

CPM, CPC, CPA... really, it's all about who has the best data. It's a math problem. CPM < CPC &...

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Rakesh Agrawal at Quora Mark as irrelevant Undo

Other solutions

Is it better to pay per click or per impression on Facebook Advertising?

Targeting a couple regional campaigns that don't feature a brand name, wondering if anyone has seen better value going with CPM vs the guaranteed PPC we're currently using.

Answer:

Dependent of your goals: -ecommerce, direct response: CPC -brand, relevance, presence: CPM

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Eric Toda at Quora Mark as irrelevant Undo

Why doesn't Facebook offer retargeting for its Ads?

I believe Facebook could become the biggest and most profitable retargeting advertising platform in the world. I'm sure you know, but retargeting is the concept of displaying ads to someone who visited your site on another site. With all of the "...

Answer:

Facebook is a very focused company. If they're not already doing this (and something tells me that they...

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Samir Soriano at Quora Mark as irrelevant Undo

Why doesn't Andrew Bosworth add retargeting to Facebook Ads?

I believe Facebook could become the biggest and most profitable retargeting advertising platform in the world. I'm sure you know, but retargeting is the concept of displaying ads to someone who visited your site on another site. With all of the "...

Answer:

I don't work on advertising products.

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Andrew 'Boz' Bosworth at Quora Mark as irrelevant Undo

Has anyone experienced issues with Facebook Conversion Pixels not showing "like" data in reporting?

We have ads running to a Facebook tab, and we are tracking user behavior using conversion pixels but NOT using conversion specs to optimize for pixels. Our report data from Facebook, shows no likes attributed to the ad, despite our conversion pixels...

Answer:

I've been having the same freaging problem. From what I understand, when you go to your reporting, see...

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Mike Ojo at Quora Mark as irrelevant Undo

How ads Impression works on various advertising website?

I am just curious to know how top advertising websites like Facebook, Google Adwords calculate ads impression of their advertisers. or what is exactly an Ads Impression??

Answer:

If your ad is found on a page and the page loads up, whether the visitor sees your ad or not, that is...

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P Kenta Bibi at Quora Mark as irrelevant Undo

Was Google inconsistent or unfair in preventing Aaron Greenspan from advertising his book because it contained the word "Facebook (product)" in it?  Does Google (company) allow other advertisements to run which contain trademarks?

I was under the impression that a trademark holder could not prevent the use of their trademark in advertising (it was fair use) under US law (but less so in Europe). Do you feel you were singled out by Google in this case, because of Google's relationship...

Answer:

I don't know Google's history as far as trademark enforcement is concerned, whether it's related to...

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Aaron Greenspan at Quora Mark as irrelevant Undo

When should one introduce advertising to a new website?

Should a website wait for a healthy adoption rate before introducing minimal advertisements in order to create a positive, non-spamming impression? (For instance, Facebook's mentality in avoiding advertising initially to remain "cool", referring...

Answer:

What's the Value? Any and every decision you make on what to include on your site or your product should...

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Rachel Honoway at Quora Mark as irrelevant Undo

How accurate are the claims made by Limited Run regarding Facebook's possible use of bots to drive advertising revenue?

As described here: https://www.facebook.com/limited... Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited...

Answer:

I have seen instances where there are some bots clicking but it's never gone past like 10% at the very...

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Andrew Foxwell at Quora Mark as irrelevant Undo

Is Facebook turning into a performance (CPA) advertising network?  Is CPA slated to become the mobile industry's advertising standard with Facebook's recent announcement that this is soon to become its advertising standard?

According to vator.tv, Instead of focusing on the number of clicks an ads gets, Facebook will argue, there are other methods to determine if the ad was worthwhile, including how the an ad translates into actual sales. Facebook will use its partnership...

Answer:

I am curious as to the exact reason in a business context, and there are many unanswered questions as...

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Samuel Scott at Quora Mark as irrelevant Undo

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