What is flexible marketing?

I'm having a discussion about cultivating & building "the ultimate marketing department". Basically, I would like to know what your view is on the "optimal split" between data-driven marketing and gut-feeling marketing. Data-Driven...

In the 1990s, I was taught that Marketing was primarily broken out into two camps - "Inbound Marketing" which is akin to Product Management/Product Development and "Outbound Marketing" which is Product Marketing, Corporate Marketing...

I worked for 7 year with a company as a marketing executive, quickly promoted and on my 2nd year I became a senior marketing manager in the same company. The company is a small marketing consultancy that never grow as the owner hasn't invested in marketing...

In France we have a role in Marketing called "Chef de Produit Marketing" that is translated in "Product Manager" (Marketing is dropped as in France Product is handled by Marketing). But if we translate literraly "Chef de Produit...

Here are the facts: 6 months ago, myself and two peers started a company. The (long-term) goal is to create an internal incubator: a place where we have the time, money and skills to realise our own ideas. To get to the above mentioned goal, we intend...

I interviewed for a Director of Marketing / ecommerce  for a fashion company that has 500 stores in America. I have over 10 years experience in digital marketing and creative direction. I also ran the marketing for 2 decently sized fashion brands. I...

I need to pick like a 2 minute clip of any TV Show, episode, or movie that has an example of any type of marketing concept. Possible concepts: Corporate Social Responsibility Non Profit Organization Market Segmentation (by market size, market density...

I need to pick like a 2 minute clip of any TV Show, episode, or movie that has an example of any type of marketing concept. Possible concepts: Corporate Social Responsibility Market Segmentation (by market size, market density, region, etc.) Branding...

The reality is that as people increasingly use social media to replace many forms of communication previously accomplished through email, marketers increasingly think of both as playing the same role. It's an important distinction as the channels are...