What should be included in a marketing strategy?

Overview:  SAAS online Market Place Business Have Unique Store (mystorename.example.com) or their own domain to point to ours(example.com) By adding inventory, items are listed in central marketplace automatically Central market to drive foot traffic...

Here are the facts: 6 months ago, myself and two peers started a company. The (long-term) goal is to create an internal incubator: a place where we have the time, money and skills to realise our own ideas. To get to the above mentioned goal, we intend...

I want to CRUSH IT as a one man marketing team... but I'm inexperienced and don't know where to begin. This is the B2B version of this question. I studied media production in college and in some roundabout way, now find myself as the sole marketer at...

Marketing staffs for both large enterprise  corporations and small businesses often carry an enormous amount of  responsibilities and not enough resources.  Now with content truly ruling the internet and the algorithms of Google,  how are you, as a marketing...

Inbound marketing is the heart and soul of every online business these days. Every business who has an online presence is incorporating an inbound marketing strategy in their marketing campaign. But what will be your best piece of advice to execute that...

This is basically about the balance between optimizing the product and spending money on marketing. At the launch we can probably get lots of PR (press releases etc.). But when we launch I am not sure what the retention/referral rate will be: I want...

As newly appointed marketing director of citroen, briefly assess the current range of models available, and then outline the key points of a global marketing strategy for the next ten ...show more

How do Google’s Algorithm Updates affect the content marketing strategy of many marketing companies?

Digital Marketing is not limited to Social Media Postings and Content Sharing on your company's website but it is a deeper activity. Mid Size companies are seen more relying on Cold Calling and Content Sharing on their website, but very few of them might...