What was advertising like in the 1960's?

I've heard people say that Mad Men glamorizes the advertising industry of the 60s, as well as the period as a whole, and I'm amazed that anyone would perceive it that way. I see the main characters of SCDP and their clients portrayed as hollow, venal...

When I was a kid in the 1960s, seems like a girl would follow you anywhere for a sniff of Brut by Faberge. It was moderately expensive at the time. It fell out of fashion in the 1970s, became cheaper, and the advertising gradually went downmarket. No...

a question I'm trying to find the answer to (but failing) "Why was television advertising so costly to produce and air in the 1950s and 1960s?"

Advertising clearly increases demand for many products.  It seems like two different motives for advertising, one being competition, and the other being market penetration.  I think many more advertising dollars are spent on the latter basis than on...

Advertising Report 1. Introduction My report is based on advertising and how much it influences our behaviour and actions. Advertising is a type of communication aimed to sell a product, service and/or beliefs, by influencing the desired product to a...

Every year we hear next year will be the year mobile display advertising will take off. Mobile advertising is again predicted to take off next year and yet each year this prediction is made it doesn't happen. The question is more specifically about mobile...

Which of the following statements about expenditures on advertising is true? a) When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. b) When a firm spends a large amount of money on advertising...