What would be a reasonable price for a CPM ad?
Let’s learn what would be a reasonable price for a CPM ad. The most accurate or helpful solution is served by answers.yahoo.com.
There are ten answers to this question.
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What would be a reasonable price for a CPM ad? Add your answer. Source. Submit Cancel. Report Abuse. ... How can I improve my horses ad? Is the price ...
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For the matter of question lets assume that CTR is the only indicator of quality
Answer:
Your question implies some confusion between different pricing models. Let me try and outline the different...
Roland Siebelink at Quora Mark as irrelevant Undo
This question is not about understanding the calculation of eCPM. I simply want to know if my minimum CPM(floor price) should be close to my eCPM. In other words as my eCPM goes up should I be commanding more $$ per mille? Here's an image of my dashboard...
Answer:
The eCPM is an average so if you set the floor to match it you'll cut out a lot of cleared impressions...
Ben Perry at Quora Mark as irrelevant Undo
Even if the only think I change is the bid price, the ad is still not automatically approved. Why is that? EDIT: I change the price itself to see where the optimum is. For example I change from CPM $0.02 to CPM $0.03 or from CPM to CPC, but the ad itself...
Answer:
If it's a new ad, it needs to be reviewed. Put it this way, the original ad may have been approved when...
Jacob Ozolins at Quora Mark as irrelevant Undo
I have the ad server (Adzerk), and I created some custom ad units that are placed in the stream of a web pages content. The problem is I don't know how to sell it, I want to work with premium Publishers (Forbes, VentureBeat etc...) I was thinking I setup...
Answer:
I would recommend you to manage ads for brands/companies first on an established network. Once you have...
Samar Singla at Quora Mark as irrelevant Undo
I have a video website with long form content (30 minutes to 2 hours). Each video of 30 minutes in duration costs me about 10 cents to stream (bandwidth). These are essentially my marginal costs. The content is premium content, so I believe I can tell...
Answer:
Google does this with TruView, which means only if you watch a certain amount of the ad are you charged...
Tom Goodwin at Quora Mark as irrelevant Undo
Say a company (Google for instance) has a pretty decent CTR prediction algorithm that puts ad A on #1 because it has a predicted CTR of 1.5% with a $1 bid, and ad B on #2 because it has a predicted CTR of 1% with a $1.20 bid. If we simplify "Quality...
Answer:
Let's start with an idealized second-price auction. In that auction, the winner is charged the CPC ...
Harry Glaser at Quora Mark as irrelevant Undo
It seems from Firefox's Ghostery plug-in that a lot of trackers aren't running ads. One alternative could be that a publisher such as CNN.com may allow Pulse 360 to track on all CNN pages in return for some threshold ad revenue. Another alternative...
Answer:
Logically, the publishers aren't interested in sharing such kind of info with the partner ad networks...
Maya Andrejczyk at Quora Mark as irrelevant Undo
Most mobile ad networks such as Admob and iAds work mainly on a CPC (cost per click) model for banner ads. I would like to know if there are any ad networks which work primarily on a CPM (cost per impression) basis. I read somewhere that Millennial Media...
Answer:
Most networks, including AdMob, have mostly CPC or other performance-based campaigns but they also have...
Ben Perry at Quora Mark as irrelevant Undo
I'm not talking about ad "networks"; I'm interested in websites that actually publish ads. My rough belief is that search websites like Google use mainly CPC and newspaper websites like The New York Times use mainly CPM for charging ads. It...
Answer:
You are right in stating that traditional media outlets mostly charge CPM. These companies often find...
Bruno Dillen at Quora Mark as irrelevant Undo
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